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The Engineering Entrepreneur Podcast

Dec 13, 2016

Tu-Hien is a mom who lives in Florida. She had her first child a few years ago, and found that using a breast pump was very uncomfortable.

She went online and couldn’t find a product to solve her problem, so she set out to solve it herself. She created a Facebook group of moms to use as her focus group / testing group. She went through 41 iterations to come up with the perfect final product. Then she launched and completed a successful Kickstarter campaign to fund the injection molding tool.

We discuss all the steps she went through to bring her product to market.

Key takeaways

  1. Solving your own problems is often the best way to invent something. The odds are that someone else has your problem
  2. Try and try again. It takes many iterations to get it right. It took Tu-Hien 41 iterations to perfect her project.
  3. Kickstarter is a great way to raise money for your project. But in order to be successful, you need to prepare in advance by building an audience for the campaign.


To contact Tu-Hien


Facebook/twitter/Instagram : @BeauGenMom



Other Links:

Original Yeti Plug Blog Post

Original Yeti Plug Ebay listing


Silicone Yeti Plug Blog Post

Silicone Yeti Plug Ebay Page