Dec 13, 2016
Tu-Hien is a mom who lives in Florida. She had her first child a few years ago, and found that using a breast pump was very uncomfortable.
She went online and couldn’t find a product to solve her problem, so she set out to solve it herself. She created a Facebook group of moms to use as her focus group / testing group. She went through 41 iterations to come up with the perfect final product. Then she launched and completed a successful Kickstarter campaign to fund the injection molding tool.
We discuss all the steps she went through to bring her product to market.
Key takeaways
- Solving your own problems is often the best way to invent something. The odds are that someone else has your problem
- Try and try again. It takes many iterations to get it right. It took Tu-Hien 41 iterations to perfect her project.
- Kickstarter is a great way to raise money for your project. But in order to be successful, you need to prepare in advance by building an audience for the campaign.
To contact Tu-Hien
Website: https://www.beaugen.com/
Facebook/twitter/Instagram : @BeauGenMom
Email: tuhien@beaugen.com
Other Links:
Original Yeti Plug Ebay listing